This page will help you write YouTube titles that build curiosity.
Remember, your video idea dictates the potential of your video. Your title and thumbnail dictate how much of that potential you unlock.
The only purpose of your title is to get people to click on your video. Thats it.
You do that by using your title to build curiosity.
These are the three golden rules that every YouTube title should follow.
After making your title - ask yourself “is this relevant to my ideal viewer”. If the answer is yes, then you have a great title!
| Framework | Video Type | Example | Example | Example |
|---|---|---|---|---|
| If I Started [X] in [Y], I’d Do This | Growth | If I Started Coding in 2024, I’d Do This | If I Started a Business in 2024, I’d Do This | If I Started Working Out in 2024, I’d Do This |
| I Tried Every [X] | Growth / Connection | I Tried Every Weight Loss Diet. Here’s What Works | I Tried 150+ Productivity Apps. These Are The Best | I Tried Every Seat on the Most Expensive Airline |
| How [X] Uses [Y] to Influence You | Growth / Search | How Brands Use Marketing to Control You | How Politicians Use Words to Manipulate You | How Musicians Use Storytelling to Move You |
| I Tried [X Thing] For [Y Time] | Growth | I Tried Veganism for a Month. Here's What Happened… | I Learned a New Language in 30 Days (Insane Results) | I Quit Social Media for a Week. Here’s What Happened… |
| The New [X] Style Taking Over [Y] | Growth | The New Video Editing Style Taking Over YouTube | The New Workout Style Taking Over The Fitness Industry | The New Productivity Hack Everyone's Talking About |
| Is [X Thing] Actually Worth It? | Growth | Are Expensive Gym Memberships Worth It? | Does Online Therapy Actually Work? | Is Buying a New Car Actually Worth It? |
| Watch This Before [Doing X] | Growth | Watch This Before You Buy a Used Car | Watch This Before You Apply for Your Dream Job | Watch This Before You Go To School |
| [Thing A] vs [Thing B] | Growth | AI Translator vs Human Translator: Which Is Faster? | Coffee vs Tea. Which Gives You More Energy? | Self-Driving Car vs Taxi Driver: Are Robots Safer? |
| How To Actually [Do X Thing] | Growth / Search | How To Actually Make People Like You | How To Actually Outwork Everyone | How To Actually Make Friends as an Adult |
| How [X Person] Did [Y Thing] | Growth | How Steve Jobs Saved Apple From Bankruptcy | How MrBeast Is Worth $10 Billion | How Ronaldo Actually Treats His Fans… |
| [Results] In [Short Time] | Growth / Search / Connection | How I Got 1000 Subscribers In 4 Weeks | How I Made $3532 Online In 1 Month! | How I Lost 5kg In 5 Weeks |
| The Downfall of [X] | Growth | The Downfall Of Modern Podcasts | The Heartbreaking Downfall of Jennifer Lopez | The Downfall Of America's Most Notorious Mobsters |
| How I Did [X] From [Y] | Growth / Connection | How I Went -$50k To 10 million. My Story. | How I Went From Fat To Thin In 100 Days. | How I Went from 3:59 to 2:48 in the Marathon |
| Before You [X]… Watch This! | Growth | Before You Buy A Car… Watch This | Before You Learn The Piano… Watch This | Before You Visit Japan… Watch This |
| The Secret [Behind Doing X] | Growth | The Secret Behind Ronaldo’s Crazy Work Ethic | The Secret To Making People Like You | The Secret Behind Coca Colas Marketing Strategy |
| Day In The Life Of [Interesting Job] | Growth / Connection | Day In The Life Of A Wildlife Photographer | Day In The Life Of A Teenage Millionaire | Day In The Life Of A Heart Surgeon |
| How to [Do X] (With Y Problem) | Growth | How to Grow On YouTube By Publishing Less | ||
| How to Eat At Expensive Restaurants For Free | ||||
| How To Lose Weight Eating As Much As You Want | ||||
| [Keyword]: How to [specific pleasure point] | ||||
| Search | Photography Basics: How beginners can shoot in manual mode | |||
| Meal Prep: How to Eat Healthy on a Budget as a man in his 40s | ||||
| Meal Prep: How to Make 5 Healthy Dinners in Under an Hour | ||||
| How to [achieve outcome for target audience] | ||||
| Search | How to Build a Personal Brand on YouTube | |||
| How to Save $10,000 in a Year as a College Student | How to Improve Your Golf Swing with Just 5 Drills | |||
| [Number] Strategies to [achieve desired outcome] | Search | 6 Strategies to Boost Your YouTube Watch Time | ||
| 4 Strategies to Make Money on YouTube in 2024 | 5 Strategies to Get More Subscribers On YouTube | |||
| [Pain Point]: How to Fix It | Search | Procrastination At College: How to Fix It and Get More Done | Poor Sleep Quality: How to Fix It with a Simple Night Routine | |
| Low Energy Levels in the Afternoon: How to Fix It In Three Steps | ||||
| [X] Ways to Use [tool/strategy] to [achieve desired outcome] | Search | 4 Ways to Use Meditation Apps for Reducing Anxiety During Work | 5 Ways to Use Canva for Creating Engaging Instagram Stories | 3 Ways to Use Excel Formulas for Managing Your Family’s Budget |
| Why [relevant keyword] Is Crucial for [desired outcome] | ||||
| Search | Why Proper Form Is Crucial for Building Muscle Faster | |||
| Why SEO Matters for Small Business Websites Looking to Rank Higher | ||||
| Why Mindfulness Is Key to Reducing Daily Stress Levels | ||||
| [Keyword + Specific Phrase for Ideal Viewer] | ||||
| Search | Cooking for Beginners: How to Master Basic Knife Skills | Home Workouts: The Best Exercises for Busy Moms | Traveling Europe: Budget Tips for Solo Female Travellers | |
| How I [achieved desired outcome] and You Can Too | ||||
| Search / Connection | How I Paid Off $50,000 in Debt and You Can Too | How I Overcame Social Anxiety and Built Confidence | ||
| How I Learned to Play Piano as an Adult |
| | [Year] Guide: How to [achieve desired outcome] | Search / Connection | 2024 Guide: How to Travel Europe on a Budget | 2024 Guide: How to Invest in Cryptocurrency Safely | 2024 Guide: How to Plan a Successful Wedding
| | How I [achieved personal transformation] | Connection | How I Went From $50,000 in Debt to Financially Free in 2 Years | How I Overcame My Fear of Public Speaking and Landed a TEDx Talk | How I Lost 50 Pounds in 6 Months (Without a Gym) | | [Personal Journey]: My Story of [overcoming challenge or achieving outcome] | Connection | From Social Anxiety to Confident Speaker: My Story of Conquering My Biggest Fear | My Journey of Becoming a Vegan Chef After Struggling with Food Allergies | My Story of Starting a Successful E-commerce Business with Just $500
| | Why I [made a major life change] | Connection | Why I Quit My High-Paying Tech Job to Travel the World Solo | Why I Decided to Go Plant-Based After Struggling with Chronic Illness | Why I Moved to a Tiny House After Decluttering 90% of My Stuff
| | The Biggest Lesson I Learned From [a personal experience] | Connection | The Biggest Lesson I Learned From Losing My Dream Job During the Pandemic | The Biggest Lesson I Learned From My Divorce After 10 Years of Marriage | The Biggest Lesson I Learned From Moving to a Foreign Country Without Knowing the Language
| | What I Wish I Knew Before [starting a journey or making a change] | Connection | What I Wish I Knew Before Starting a YouTube Channel at 35 | What I Wish I Knew Before Becoming a Single Parent | What I Wish I Knew Before Starting My First Marathon Training |
Use these power words in your titles to build curiosity and make people click.
Deadly
Exposed
Secret
Abandoned
Actually
Forgotten
Haunted
Ghostly
Visual
Strange
Mystery
Hidden
Ominous
Sinister
Enigma
Simple
Hazard
Censor
Covert
Easy
Discovery
Alive
Spy
Daring
Shocking
Greatest
Impossible
Stealth
Best
Classified
Beginner
Conceal
Unseen
Crazy
Shock
Startle
Astound
Simple
Amazing
Incredible
Wonder
Record
Unique
Survived
Pioneering
Cutting
Innovate
Visionary
Killer
Deserted
Deadly