This page will explain all they key analytics you need to track on your channel, and what numbers you need to hit to grow!

Why Analytics Matter

Making data-driven decisions is the FASTEST way to grow your YouTube channel.

They make it easy to understand what's working and what's not!

These are the five fundamental metrics you need to focus on:

1. Retention (How long viewers stick around)
2. Click-Through Rate (CTR) (How many people click on your thumbnail) ️
3. Average Percentage Viewed (What percentage of your video is watched)
4. New vs. Returning Viewers (Who's watching your content)
5. End Screen Statistics (What happens after viewers finish your video)

Retention:

• Find "Key moments for audience retention" under Analytics >> Overview.
• Look for drops in the line - these are areas where viewers lose interest.
• Analyse these drops and brainstorm ways to improve for next time.
• Aim for a high retention rate - it shows viewers are enjoying your content!

<aside> 💡 Benchmark: In the first 30 seconds, aim for 60-70% of your viewers still watching.

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• Pro Tip: Use Analytics >> Content >> Key moments for audience retention to compare your best and worst performing intros.

Click-Through Rate (CTR)

• CTR is the percentage of people who click on your thumbnail after seeing it.
• Find your CTR in YouTube Studio >> Analytics >> Reach